Do You Have This in Pink?

In honor of Valentine’s Day and all things sweet and heart shaped, I decided to write about my favorite color — pink. I have loved pink for as long as I can remember. Growing up, I immersed myself in as much pinkness as possible. While I endured a lot of teasing, the fact is I can’t think of another color in the rainbow that makes such an impact. From serene soft blush to vibrant lipstick pink, this enchanting color sparks emotion, demands attention, and always makes a statement.

The truth is, I still immerse myself in as much pink as possible.

As a lighter version of red, pink was originally favored for boys. According to Ladies Home Journal (1918), blue was “delicate, dainty, and prettier for the girl.” In the 1930s, fashion designer Elsa Schiaparelli made “Shocking Pink” a fashion sensation. In the 40s, retailers realized that pink items were flying off the shelves and began to take the color seriously. Mamie Eisenhower singlehandedly transformed pink into an iconic color. She installed pink tubs, toilets, and sinks in nearly every house in which she lived. In 1953, as the First Lady, her love of pink decor turned the White House into a “Pink Palace.” This trend led homemakers across America to choose pink kitchen and laundry appliances for their own homes.

The color pink is often associated with being feminine and innocent, but it can also be sophisticated and powerful. Major companies have made this connection and have chosen pink as their signature color. Victoria’s Secret has a clothing line named PINK. Mary Kay made history—and millions—when she selected pink as the color to represent her skincare and makeup business. There is a full-page ad for the state of Florida in which the headline reads, Florida Pink—In shades so beautiful it’s enough to make us blush. The only color used in the ad is pink. Vera Wang has Truly Pink perfume, Le Creuset has a line of pink cookware, KitchenAid sells a pink mixer, and even YETI has a “Pretty Pink Tumbler.” Rock star Pink became a phenomenon in the early 2000s with her bright pink hair, and Aerosmith’s hit song “Pink” will always be one of my favorites.

When Ben Affleck gave Jennifer Lopez a pink diamond engagement ring, a pink-ring frenzy ensued. Consumers who couldn’t quite afford the high price tag for a pink diamond began choosing “pink ice” or pink sapphires as an alternative.

“Millennial pink” is a soft pink captivating a generation that grew up believing pink was only for baby girls, ballerinas, and bubblegum. Now, pink is considered gender neutral and appropriate for everyone at every age. The color pink is dominant on Pinterest and Instagram, and #palepink trends very high. Pink has become a symbol of girl power, sending the message that you don’t have to be masculine to be powerful.

Fortunately for those of us who adore pink, it is an easy color to wear and the right shade will give you a radiating glow. To find your best shade, use your skin tone as a guide. Those with pink skin tones will look best in cool, soft pinks, such as light rose, ballet or petal pink. Those with yellow skin tones can wear warmer shades such as coral, salmon, or peach. This concept applies to makeup as well as clothing.

In clothing, pink plays well with darker colors like black, brown, gray, and navy. The contrast of light and dark hues tone down the girly sweetness and offers modern chicness. Pink accessories are perfect for adding just the right pop of pink. Contrasting pink with orange, red, or teal is trendy, but the pieces must be carefully chosen or the look can come off kitsch-y.

The truth is, I still immerse myself in as much pink as possible. I, like Audrey Hepburn, “believe in pink.” There is something refined, whimsical, alluring, vibrant, and irresistible about this pretty color.

Style Expert, JeanAnn Taylor can be reached at

JeanAnn Taylor
Written by JeanAnn Taylor